Professional Website Design: I.S. Digital Productions

Website Design Theme: Euro, Clean

Keyword: Digital
Color Usage:White, Warmth Tone

Introduction:

At I.S. Digiital Productions, we provide one-stop design services. We undertake all projects of design and printing, whether large or small. Our success is built on our passion for design. Every work of I.S. Digital Productions is created from heart. Our mission is straight-forward - to provide professional and reliable services to achieve total customer satisfaction. We are able to meet your goals and help you make your world in mind a reality with sophisticated images and identities...

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Design Demo > Corporate Identity / Visual Identity > Professional Flash Website Design

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轉載: SEO:網站優化

SEO:網站優化是其中一種網站推廣，一般網站推廣是以關鍵字購買的方式來讓網站增加曝光率，這是一種最直接快速的途徑，可是一個熱門的關鍵字成本卻十分高。

而SEO的技巧可以讓網站的自然搜索排名提高，從而增加你的網站的曝光率。自然搜索和購買關鍵字是不同的事情，這是大眾對於SEO的普遍誤會，以為只要付了費用就可以放在"第一名"。即使是SEO，也沒有人能保障你的網頁是放在第一名之中，我相信香港沒有多少間SEO / Web Design公司是直屬雅虎和Google，第一名是由雅虎和Google內部的機制篩選出來，這個商業機密從沒有被公開出來。

SEO和關鍵字購買並不一樣，它的成效並不會一時三刻之下出現，所有的自然排名都要依從雅虎和Google內部的機制，沒有人能左右它們的更新數據速度。SEO亦十分重視網頁的權重，一般的說法是大量有質量的外部連結會提高一個網頁在整個網絡的重要性，在Google之中它們稱為Page Rank，雅虎雖然沒有Page Rank的說法，可是SEO人員都知道雅虎亦重視外部連結，兩者的用意只是差不多，而一個網頁的權重亦不會在一時三刻之下飛躍提高，這大慨是防止大量的欺騙行為，也是黑帽的SEO手法，這也是為什麼SEO的工作為什麼要差不多一季以至半年才有真正的成效。

SEO的工作大致上都會分為兩大類別:內部優化(In Page SEO)及外部優化(Off Page SEO)。

內部優化(In Page SEO) : 指網頁內部的優化工作。這是最為基礎和有效的工序，最簡單的由推砌關鍵字的工作，以及減沙垃圾編碼的工程。內部優化有限制的，除了增加頁數外你可以在同一頁中優化的工作只能作到一定程度，過度優化會被搜尋器視為欺騙行為而令網頁降權或刪除

外部優化(Off Page SEO) : 指網頁外部的優化工作。上文提及的權重則是由外部優化的工作，登錄網站以及寫網誌/部落部也是常見的工序之一，而一般黑帽都是重於這部份，外部優化可說是無止境的，根據官方的說法，你是不操縱外部有什麼連結連結你的網頁去。這也是為什麼SEO人員最為重視這個工序。

外部連結的另類手法則是Google Bomb。一種試圖影響特定站點在Google中查詢結果排序的做法。借由Google的特定算法，一個被很多相同關鍵字連結到的網站將在Google中得到一個高的頁面評價。「Google炸彈」既是動詞也是名詞。

第一次有傳媒報導Google炸彈卻是在1999年，有人偶然地發現當用戶查詢「more evil than Satan」（比撒但還邪惡）時，返回的是微軟公司主頁。現時送回的結果是有關這新聞的報導。Google炸彈應叫做「鏈接炸彈」才更貼切，因為手法不單對Google有影響，對其他使用鏈接分析的搜尋引擎也有影響。

SEO的工作雖然能夠把你的自然排名提高，可是近期的關鍵字購買也不再局限於搜尋器上，你在Youtube上亦會看到Google的廣告，這也是SEO不能作到的程度。SEO和關鍵字購買並沒有衝突，都是其中一種網站推廣的形式而已。

引用 Search engine optimization:From Wikipedia, the free encyclopedia

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

  

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"

  

Most of old version browser will support this type. And this doctype is the most similar to remove doctype effect.
    

      
• Support - Height 100%
      
• Support - IE Scrolling Bar Coloring
      
• Not Support - Margin:0 Auto
      
• Getting error for appling Img Padding and Border
    

  

  

!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd"

  

One of Dreamweaver selection doctype
    

      
• Not Support - Height 100% (If you need to do 100%, you need to set html and body to 100% at your CSS sheet)
      
• Not Support - IE Scrolling Bar Coloring
      
• Support - Margin:0 Auto
      
• Support- Img Padding
    

  

  

!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd"&

  
  

Another one of Dreamweaver selection doctype. Xhtml type is almost no difference than above one. But you need to take care for writing html code at Xhtml file. The structure of coding is need at XHTML file.
    

      
• At html file you can write
      
• <strong><p>Content</strong></p>
      
• But at XHTML type it will become an error
      
• You also need to close the <br> tag be <br />
    

  

That is the mostly common error for different of doctypes. Some of js effect will choose a specific doctype. You need to take care for this case. Some doctype won't show lightbox effect correctly... You will know much more by your experience, There are other difference doctype at html setting. If you have an interest. You can search it at Google. There is a lot of result for detail informations.

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